{"columns":["Platform","Account or placement","Max length","Max file size","Formats","Resolution / aspect ratio","Notes","Source"],"rows":[["YouTube","Unverified account","15 minutes","256 GB","MP4, MOV, WebM, AVI, WMV and others","Any; 16:9 is standard","Verify the account by phone to lift the 15-minute cap.","https://support.google.com/youtube/answer/71673"],["YouTube","Verified account","12 hours","256 GB","MP4, MOV, WebM, AVI, WMV and others","Any; 16:9 is standard","Whichever limit is reached first, length or size.","https://support.google.com/youtube/answer/71673"],["TikTok","Recorded in the app","10 minutes","Not published","Recorded in app","9:16 vertical","If a sound is picked first, the video is cut to the sound length.","https://support.tiktok.com/en/using-tiktok/creating-videos/camera-tools"],["TikTok","Uploaded in the app","60 minutes","Not published","MP4, MOV","9:16 vertical recommended","Up to 35 clips can be combined in one edit.","https://support.tiktok.com/en/using-tiktok/creating-videos/camera-tools"],["TikTok","In-feed ad","10 minutes","500 MB","MP4, MOV, MPEG, 3GP, AVI","9:16, 1:1 or 16:9","Bitrate at least 516 kbps. Spark Ads use organic posts and have no length limit.","https://ads.tiktok.com/resources/help/article/tiktok-auction-in-feed-ads"],["X","Free account","2 minutes 20 seconds (140 s)","512 MB","MP4, MOV","Up to 1080p","Same limit on web, iOS and Android.","https://help.x.com/en/using-x/x-videos"],["X","Premium, web and iOS","4 hours","16 GB","MP4, MOV","1080p","Every Premium tier, including Basic, gets longer uploads.","https://help.x.com/en/using-x/premium-longer-videos"],["X","Premium, Android app","10 minutes","16 GB","MP4, MOV","1080p","Upload from the web or iOS for anything longer.","https://help.x.com/en/using-x/premium-longer-videos"],["Instagram","Reel","3 minutes","Not published","MP4, MOV","1.91:1 to 9:16; at least 720 px, 30 fps","9:16 fills the screen; cover image 420 × 654 px.","https://help.instagram.com/2720958398006062"],["LinkedIn","Post from desktop","15 minutes","Not published","MP4 (AVI and MOV not supported for Pages)","Any","One video per post. Quality may drop near the size limit.","https://www.linkedin.com/help/linkedin/answer/a548372"],["LinkedIn","Post from mobile app","10 minutes","Not published","MP4","Any","One video per post.","https://www.linkedin.com/help/linkedin/answer/a548372"],["LinkedIn","Video ad","3 seconds to 30 minutes","500 MB (min 75 KB)","MP4","360–1920 px each side; 9:16 to 16:9","Must be uploaded from desktop; Apple ProRes not supported. Videos of 20 s or less loop.","https://business.linkedin.com/advertise/ads/sponsored-content/video-ads/specs"],["Facebook","Feed or Page video","Under 240 minutes (4 hours)","10 GB","Almost all types; MP4 recommended","Any; 16:9 or 9:16 common","Stereo AAC at 128 kbps or more recommended. Thumbnail up to 10 MB.","https://www.facebook.com/business/help/1692533511105458"]]}