OneTaskBy Tim King · Updated
Brand Name Generator
Brandable Product Names for Consumer Goods, Such as Wild Fig and Aurelo
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How the Brand Name Generator works
This brand name generator makes brand names in the shapes consumer brands use: Wild Fig and Copper Heron as a two-word name, North & Thread and Salt & Oak as an ampersand pair, Aurelo and Vessa as a coined word, Halcyon and Lumen as a single noun, and Copper Lane and Juniper Street as a place-style name. Every result is short enough for a label and a logo. Choose a style and generate up to a hundred.
How the brand name generator works
A brand name differs from a company name in that it has to be liked, not just registered, and the shapes here are the ones that have proved likeable. The two-word form, Wild Fig, Quiet Meadow, Copper Heron, Golden Fern, is the commonest in food, drink, skincare and homeware: an adjective or colour and a noun from nature, chosen for the picture it makes rather than what the product is. The ampersand pair, North & Thread, Salt & Oak, Fig & Linen, is the same idea in the register of a craft workshop, two materials or objects joined as if they were partners, and it is the shape of clothing, candle, stationery and coffee brands of the last decade. The coined form, Aurelo, Vessa, Lumen, Novara, Solia, is a soft invented word with Latin vowels, the shape of beauty, wellness and premium brands, chosen because it is trademarkable in every category and pleasant in every language. The single-noun form, Halcyon, Ember, Juniper, Heron, Verity, is the boldest and the hardest to clear, a single ordinary or Latin word that becomes the brand by being used consistently. And the place-style form, Copper Lane, Juniper Street, Kestrel Hill, Ash Yard, Lantern House, names a brand as though it were an address, which suggests a shop with a history and is used by fashion, furniture and homeware ranges.
The lists are nature words, materials, colours and coined roots and endings, so a result is a new combination and not an existing brand by design; brand names are cleared by trademark class, though, and a two-word nature name is very likely registered by somebody in some category, so the check that matters is a trademark search in the class you will sell in, followed by the domain and the handles. A brand name also has to survive its own logo, packaging and a hundred social posts, so pick the one you could happily say every day.
For a specific product rather than the house brand, the Product name page; for a clothing or beauty line, the Clothing brand and Cosmetics brand pages; for the registered company behind it, the Company name page; and for the line under the logo, the Slogan generator.
FAQ
What makes a good brand name?
Short, easy to say and spell, free in your trademark class and as a domain, and evocative of a feeling rather than descriptive of a product. Wild Fig can sell jam, candles or dresses; a name with the product in it cannot move.
Should a brand name be a real word or a coined one?
A real word or pair, Salt & Oak, is warmer and easier to remember but harder to clear as a trademark, since others will have used it. A coined word, Aurelo, is easier to own and works across languages but takes longer to mean anything.
How do I check a brand name is free?
Search the trademark register in each country you will sell in, within the class of goods you will sell, then a domain registrar and the social platforms. Nothing here checks availability; a two-word nature name is likely registered somewhere.
Can the brand name be different from the company name?
Yes, and it usually is. The company registers a formal name, Meridian Holdings Ltd, and trades under the brand, Wild Fig, which appears on the products. One company can own several brands, each with its own trademark.
Can I use these names for fiction or test data?
Yes. The names are fresh combinations of nature words, materials and coined roots and belong to no one, though a short one may be a registered mark somewhere, so search before you print. For a fictional brand in a story or placeholder products in a mock-up, use them freely.
See also: all Business & Brand tools, People, Fantasy & RPG, Sci-fi, Culture & Language, Online & Social, Places & Things.
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