Business, Brand and Company Name Generators

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Guides for common jobs

• Name and brand a new business — Eight free tools that take a business from no name to a first invoice.

What the section covers

A business name has to do three things at once: say or suggest what the business does, sound like the kind of business it is, and be free to register. Each page here is built for one trade and knows that trade's conventions. A law firm is named for its partners, a bakery for a street or a family, a startup for a coined word that will be an app icon, a construction company for a founder and a county, a pub for a sign. The general pages, business, company, brand, startup and product, cover the cases that do not belong to one trade, and the domain page suggests a top-level domain to match a name without checking whether anyone owns it.

How the names are built

Every page assembles names from original word lists in the shapes its trade uses: founder surname plus a trade word, place plus a product, a coined compound from two roots, a two-word evocative brand, an ampersand pair, a modifier plus a category word. The surnames are common ones from several countries and the place names are invented or generic, so a generated name is a new combination and not an existing company; whether it is free as a company registration, a trademark or a domain is something only the registries can tell you, and each page says how to check.

Slogans and matching pieces

The slogan page pairs with the brand pages and produces a tagline in the shapes advertising uses, a promise, a contrast, a three-word list, an imperative. The Online section names the handles, newsletter and podcast that go with a business, and the Places section names the street or town a fictional business sits on.

Privacy

Everything runs in your browser. Nothing you type or generate is sent anywhere, and no page checks name, trademark or domain availability on your behalf.

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