Slogan Generator

How the Slogan / Tagline Generator works

How the slogan generator works

A tagline is the line under the name, the sentence that says what the brand promises in the space of a breath, and it has to be short enough to fit under a logo, plain enough to be remembered after one reading and specific enough that it could not sit under a competitor's name; the five shapes here are the ones brands, shops, products, campaigns and services use, and the Tone select swaps the adjectives so the same shapes read warm, bold, premium, playful or plain. The verb-promise form, Made for the long haul, Built to be kept, Crafted with care, Made by makers, for you, is the maker's shape, a past participle and a reason, and it says that the thing was made on purpose; it is the most used shape among craft and product brands. The two-part-contrast form, Small batch, big heart, Less noise, more signal, Not hype, just craft, is the copywriter's favourite, two halves that pull against each other, and it is the most memorable shape because the rhythm does the work. The Where-or-For opener, Where good things start, For people who notice, Where craft meets comfort, is the shape of the place and the audience, and it tells the customer either what kind of place this is or what kind of person it is for, which is the whole job of positioning. The short-adjective form, Honest. Simple. Yours., Refined and considered, Simply better, is the shape that fits the smallest space, a run of adjectives with full stops, and it suits a premium brand that wants to say little. And the everyday-claim form, Every day, done right, Your morning, sorted, The cup you deserve, is the service's shape, a word for the routine and a promise about it, and it suits a cafe, a delivery, an app or anything used daily.

The verbs, adjectives, contrasts and claims are ordinary and the shapes shared, so a result here is a new line and not an existing slogan by design, but taglines are protected as trademarks in their own right when they are distinctive, and the famous ones are protected hard, so search the trademark register for the line, and search the web for it in quotes, before you print it under a name; a line that happens to match a large brand's is a demand letter waiting to happen, and advertising standards bodies also refuse claims that cannot be substantiated, so a tagline that says best, fastest or number one needs evidence. A tagline also has to be read aloud, printed at ten point and set on a sign, so it should be under eight words, have no punctuation that a sign painter would drop and make sense without the logo.

For the brand name the line sits under, the Brand name page; for the business itself, the Business name page; for a product that needs a line, the Product name page; for the startup pitch, the Startup name page; and for the shop sign, the Shop name page.

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