OneTask#marketing
Every post tagged #marketing. All posts.
How long a title tag and meta description should be
Why Google cuts titles and descriptions by pixel width rather than characters, the lengths that usually fit on desktop and mobile, what to put first, and when Google rewrites them anyway.
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Break-even ROAS: the number that tells you if your ads make money
What return on ad spend means, why a ROAS of 3 can still lose money, how to calculate the break-even ROAS for a product from its margin, and what to do with the result.
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Writing a tagline that sticks, and the five shapes most of them take
Most memorable taglines follow one of a handful of patterns. Here is what they are, how to test a tagline before you print it, and where a generator helps.
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